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Agenda

Monday

4:00 PM
to
6:00 PM

BigWorld Partner Meeting
Invitation Only

8:00 PM
to
10:00 PM

Early Check-in and Welcome Reception sponsored by GNi
Library Lounge
Entertainment by Seattle pianist Cara Hill
Tuesday
RoomHarborSeaportSalon BSalon F

7:00 AM
to
8:30 AM

 Special: Executive Networking Breakfast - Tuesday
Grand Ballroom

Jay Moore (The Strategery Group)
Business/Legal Track

9:00 AM
to
10:00 AM

 Panel: Creating a Global Marketplace for MMOGs: Can East and West Really Play Together?

Jason Wonacott (Wonacott Communications)
John Young (Slipgate Ironworks)
Robert Ferrari (Turbine, Inc.)
Won Il Suh (Neowiz)
Min Kim (Nexon America)
Globalization Track 		Lecture: Retention Mechanisms in MMORPGs

David Ryan Hunt (Flying Lab Software)
Design Track 		Lecture: No More Walled Gardens: Facilitating Real Community That Extends Beyond Game Play

Charles F. Manning (PLAYXPERT)
Community Track 		Lecture: Terms of Service, Ten Ways to Minimize Your Risk

Brian Pass (Sheppard Mullin Richter & Hampton LLP)
Shawn Foust (Sheppard Mullin Richter & Hampton LLP)
Business/Legal Track

10:30 AM
to
11:30 AM

 Panel: Redefining Virtual Worlds For Mass Market Consumption

Dave Elchoness (Association of Virtual Worlds)
Erik Bethke (GoPets Ltd.)
John K. Bates (Mindark / Entropia Universe)
Craig Sherman (Gaia Online)
Rob Lanphier (Linden Lab)
Design Track 		Lecture: Web 2.0: How I Learned to Stop Worrying and Love the Internet

Adam Martin (NCsoft)
Business/Legal Track 		Lecture: Top Global Markets for Online Games (and How to Speak to the Gamers)

David Lakritz (Language Automation, Inc.)
Globalization Track 		Lecture: Follow Me: 7 Cool Things You Can Do With Buddy Lists

Todd Northcutt (GameSpy (A subsidiary of IGN Entertainment))
Design Track

12:00 PM
to
1:00 PM

Lunch
Grand Ballroom

12:30 PM
to
1:30 PM

 Keynote: State of Online Games: Partnership and Investment Opportunities Around the World
Grand Ballroom

Won Il Suh (Neowiz)
Globalization Track

2:00 PM
to
3:00 PM

 Panel: Console 2.0 - Taking Console games Online

Wanda Meloni (DFC Intelligence)
Tom DuBois (Electronic Arts)
Charlie Hite (LucasArts)
Rick Lambright (Sierra Online)
Business/Legal Track 		Lecture: Virtual Worlds: Real Disputes Around the World

Steve Augustino (Kelley Drye & Warren LLP)
Dr. Andreas Lober (SchulteRiesenkampff)
Business/Legal Track 		Lecture: Game Glocalization As Business Driver & Warranty

Nour Khrais (Maysalward)
Globalization Track 		Lecture: Payments 101..201..301 for Online Gaming

Steven Klebe (Danal, Inc. (BilltoMobile.com))
Business/Legal Track

3:30 PM
to
4:30 PM

 Panel: Successfully Managing a Community Emergency

Craig Dalrymple (Sony Online Entertainment)
Victor Wachter (Cryptic Studios)
Katie Postma (FireSky)
Alan Crosby (Sony Online Entertainment)
Meghan Rodberg (Turbine, Inc.)
Community Track 		Lecture: The Higher the Fewer: Supporting Lower End Systems to Capture Market Share

Hermann Peterscheck (NetDevil)
Scott Brown (NetDevil)
Design Track 		Lecture: Online Worlds and Offline Worldviews - Managing Geocultural Expectations in Game Content

Tom Edwards (Englobe Inc.)
Globalization Track 		Lecture: Understanding the Online Gamer

Edward Hunter (comScore Inc.)
Research Track

5:00 PM
to
6:00 PM

 Panel: Real Money, Fake Money and Loot: Designing Economies for MMO Games

Jay Minn (AristoDigital)
Isaiah Cartwright (ArenaNet)
Toby Ragaini (Big Fish Games)
Mike Sellers (Online Alchemy)
Osma Ahvenlampi (Sulake)
Design Track 		Lecture: WOW vs. Facebook: Is Social Networking the New Casual Game?

Nicole Lazzaro (XEODesign, Inc.)
Design Track 		Lecture: One Gaming Laptop Per Child? A Demonstration of the "$100 Laptop" as a Gaming Platform

Daniel Ostenso (Illinois Institute of Art)
Research Track 		Lecture: An Integrative Approach to Studio Services – Managing QA, Support, Localization, and Community for Your Game

John Erskine (NCsoft)
Community Track

7:00 PM
to
10:00 PM

Official Conference Networking Party
Seattle Aquarium
Wednesday
RoomHarborSeaportSalon BSalon F

7:00 AM
to
8:30 AM

 Special: Executive Networking Breakfast - Wednesday
Grand Ballroom

Jay Moore (The Strategery Group)
Business/Legal Track

9:00 AM
to
10:00 AM

 Panel: Changing a Live Game: Lessons Learned and Techniques Applied

Jason Roberts (38 Studios)
Steve Danuser (38 Studios)
Darius Kazemi (Orbus Gameworks)
Scott Hartsman
Osma Ahvenlampi (Sulake)
Design Track 		Lecture: Make Multiplayer More Fun: Designing the Social Environment

Bill Fulton (Ronin User Experience)
Design Track 		Lecture: The Massively Collaborative Development Paradigm Shift

David Whatley (Simutronics Corporation)
John W. Ratcliff (Simutronics Corporation)
Programming Track 		Lecture: Secrets of an Advergame Developer

Brian Robbins (Fuel Industries, Inc.)
Business/Legal Track

10:30 AM
to
11:30 AM

 Panel: Virtual Property: Issues in Buying and Selling Virtual Goods

Kirk Soderquist (Perkins Coie LLP)
Don McGowan (Microsoft Corporation)
Neal Black (Live Gamer, Inc.)
Sean F. Kane (Drakeford & Kane LLC)
Business/Legal Track 		Lecture: An Analysis of MMOG Subscription Growth

Bruce Woodcock (MMOGCHART.COM)
Research Track 		Lecture: Let's Go to Hollywood: MMORPGs and the Television Content Model

Joseph Ybarra (FireSky)
Design Track 		Lecture: Korean Online Game Industry - Where Is It Heading?

Dillon Seo (Korea Game Industry Agency (KOGIA))
Globalization Track

12:00 PM
to
1:00 PM

Lunch
Grand Ballroom

12:30 PM
to
1:30 PM

 Keynote: Reinventing the MMO
Grand Ballroom

John Smedley (Sony Online Entertainment)
Design Track

2:00 PM
to
2:30 PM

 Panel: Online Games 2013: A Five Year Glimpse into the Future

Peter Freese (ION Game Conference)
Erik Bethke (GoPets Ltd.)
Scott Jennings (NCsoft)
Damion Schubert (BioWare Corp.)
Bridget Agabra (Acceleration Studies Foundation)
Business/Legal Track 		Lecture: Virtual Worlds - Real Laws: What Every MMOG Designer Needs to Know to Avoid Jail Time

James E. Dunstan (Garvey Schubert Barer)
Business/Legal Track 		Lecture: Anatomy of the Perfect Pitch

Mike McShaffry (MrMike)
Business/Legal Track 		Mini Lecture: The Phoenix Generation: A Study on Chinese Youth Spending, Culture and Behavior

Allison Luong (Pearl Research)
Research Track

2:30 PM
to
3:00 PM

  

3:30 PM
to
4:00 PM

 Panel: Real Rights in a Virtual World

George Dolbier (IBM)
Grant Wei (Cryptic Studios)
David Hoppe (Access International Law Group)
Erin Hoffman (Philomath Games)
Mike Doyle (THQ Canada)
Business/Legal Track 		Lecture: Using Achievements and Downloadable Content to Maximize Market Penetration

Geoffrey Zatkin (Electronic Entertainment Design and Research (EEDAR))
Business/Legal Track 		Lecture: Game Frameworks for Rapid Prototyping and Empowering Designers

Robert Mitchell (Sony Online Entertainment)
Programming Track 		Mini Lecture: You Can't Do That! Crossing Platforms and Genres with Shadowrun

Dana Hanna (Microsoft Game Studios)
Community Track

4:00 PM
to
4:30 PM

 Mini Lecture: Narrative Design for MMOs: Using Storytelling to Craft and Convey Vision

Brandon Reinhart (Spacetime Studios, LLC)
Design Track

5:00 PM
to
5:30 PM

 Panel: Navigating the Minefield - Getting the Most from User Generated Content

Scott G. Warner (Garvey Schubert Barer)
Eric Goldman (Santa Clara University School of Law)
Rob Lanphier (Linden Lab)
Troy Hewitt (Flying Lab Software)
Business/Legal Track 		Lecture: Distribution: South East Asia and Other Emerging Markets

John DeMargheriti (BigWorld)
Phil Adam (BigWorld)
Globalization Track 		Lecture: Design for Longevity

Sara Jensen Schubert (Spacetime Studios)
Design Track 		Mini Lecture: Gamer Snacks: Bite-Sized Entertainment for Hardcore Gamers

Alexander Macris (Themis Group, Inc.)
Design Track

5:30 PM
to
6:00 PM

 Mini Lecture: Introducing, The Affordances

Isaac Barry (Sierra Online)
Design Track
Thursday
RoomHarborSeaportSalon BSalon ESalon F

7:00 AM
to
8:30 AM

 Special: Executive Networking Breakfast - Thursday
Grand Ballroom

Jay Moore (The Strategery Group)
Business/Legal Track

9:00 AM
to
10:00 AM

  

10:30 AM
to
11:30 AM

 Panel: Scaling on a Dime

Marty Poulin (Social Sage)
Larry Mellon (Larry Mellon Consulting)
Victor Jimenez (Northrop Grumman)
Joe Ludwig (Flying Lab Software)
Business/Legal Track 		Lecture: Free Will vs. Linear Narrative: Avoiding and Exploiting Contradictions

Mike Goslin (Disney Online)
Design Track 		Panel: Security Snapshots

Dave Weinstein (Microsoft)
Dan Kaminsky (IOACTIVE)
Jason Larsen (IOACTIVE)
Programming Track 		Roundtable: From Feudalism to Enlightenment: User Rights in Virtual Worlds

Erin Hoffman (Philomath Games)
Business/Legal Track 		Lecture: Content: Not Just for Fun Anymore

Jess Lebow (Carbine Studios)
Design Track

12:00 PM
to
1:00 PM

Lunch
Grand Ballroom

12:30 PM
to
1:30 PM

 Keynote: The Integration of Social Networks, Casual Gaming, and MMOGs
Grand Ballroom

Yat Siu (Outblaze)
Design Track

2:00 PM
to
3:00 PM

 Panel: Tuning the Money Funnel: Customer and Process Metrics in Online Games

Larry Mellon (Larry Mellon Consulting)
Marty Poulin (Social Sage)
Darius Kazemi (Orbus Gameworks)
Brian Hafer (TubeMogul, Inc.)
Programming Track 		Lecture: Reinventing Habbo

Osma Ahvenlampi (Sulake)
Programming Track 		Panel: Taking Your Community from Pre-Launch to Live

Steve Danuser (38 Studios)
Victor Wachter (Cryptic Studios)
Craig Dalrymple (Sony Online Entertainment)
Katie Postma (FireSky)
Meghan Rodberg (Turbine, Inc.)
Community Track 		Roundtable: Security and Games

Dave Weinstein (Microsoft)
Programming Track 		 

3:30 PM
to
4:30 PM

 Panel: Catching The Next Wave in Games and Virtual Worlds

Marty Poulin (Social Sage)
Bridget Agabra (Acceleration Studies Foundation)
Erik Bethke (GoPets Ltd.)
Business/Legal Track 		Lecture: Pirates of the Burning Sea: A Postpartum

Joe Ludwig (Flying Lab Software)
Design Track 		Panel: Story vs. Story: Redefining Narrative and Player Engagement in MMOs

Anne Toole (The Writers Cabal)
Sande Chen (The Writers Cabal)
Sam Lewis (Cartoon Network)
Katie Postma (FireSky)
Design Track 		Roundtable: Getting Value Out of Online Agility

Osma Ahvenlampi (Sulake)
Programming Track 		Lecture: Secure by Design: Measuring Secureness

Adam Martin (NCsoft)
Programming Track

5:00 PM
to
6:00 PM

 Keynote: The PC Gaming Comeback
Grand Ballroom

Alex St. John (Wild Tangent)
Business/Legal Track
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